Jaipur Jewellery Show 2007 adds sparkle in Pink City

Jaipur, a major tourist destination in Rajasthan, is also a prime processing centre for coloured gemstone. Recently, it attracted jewellery aficionados from across the country during the 5th edition of famed Jaipur Jewellery Show(JJS). The biggest jewellery show of its kind in north-India, the four-day event exhibited a unique collection of gems, jewellery and diamonds. Organised to popularise emerald in the domestic as well as international markets, it started with a fashion show at Rajmahal Palace on last Saturday (December 22).
"The main aim is to promote colour stone jewellery, to bring out attraction for colour stone jewellery in common people and the promotion of the trade. We have tried to make the people aware of the various gems and about the specialty of every gem, through this show,” said Navratan Kothari, the organiser of the show.
“In this way, the consumption will increase and people will like it. It has been successful and response has been increasing every year,” Kothari added.
Organiser of the JJS noted that the effort was aimed to bring buyers, sellers, designers, manufacturers and traders under a common roof for trade promotion. According to the manufacturers and traders, the industry of gems and jewellery is witnessing fast changes as Indian buyers are becoming more design conscious.
Over the past couple of years, the preferential trends among the buyers have been white jewellery as compared to gold, which they used to purchase as an investment. And, it is said that shows like JJS play a vital role in displaying and exhibiting latest innovative styles and products.
"A big market for jewellery is developing especially in India. People are very much attracted towards diamond and colour stone jewellery. The trend of yellow gold is becoming outdated and the diamond jewellery, which was worn by exclusive people earlier, now can be bought by an ordinary man," said Virendra, an exporter.
The exclusive jewellery show was visited by various jewellery traders and admirers in big numbers from across the country. The theme of the 2007 edition of JJS was the eternal sparkling green coloured 'Emeralds'.
The 300 stalls lent the Jaipur Jewellery Show an exclusive touch displaying both plain and studded jewellery in a variety of metals and styles, as well as loose, coloured gemstones and diamonds, for which the region is known for.
Source:- http://www.headlinesindia.com/business/index.jsp?news_code=66884